AFL VICTORIA

Working with both CGR and MJD sportswear I worked closely with AFL Victoria

Client
Services
Year

AFL Victoria
Garment technician, performance testing, print design.
2011 – 2015

CASE STUDY


Market feedback indicated that whilst City of Melbourne’s current tourism content
is informative, it fails to truly engage visitors by serving them up relevant content
in a helpful and engaging way, and does not allow them to shape their own experience.

The brief was to reimagine their digital offering targeted at their largest tourist
demographic, short stay visitors. Enhance the view of Melbourne as an easy,
interesting short break destination – where you can indulge your passions –
to explore, experience and be entertained.

They would like visitors to be able to tailor their experience according to life stage
and trip duration, and also plan and book their stay.

DISCOVERY