THE KNO PROJECT

Concept and Branding for experimental fashion label, The Kno Project- a label consisting of clothing and jewellery closely connected to the human body and form.

Client
Services
Year

The Kno Project
Innovation Design, Experience design, Business strategy, Branding.
2009

CONCEPT


As a child from the 80’s and 90’s I grew up in the era of mass production. The purpose of The Kno Project was to escape this dystopia and enhance the wearer’s experience by transforming their relationship with dress.

By knowing and understanding the history of our clothing, what it’s made from, where and by whom, we can deepen our understanding and value for these objects.

Every piece is embedded with the DNA of the makers and wearers, through its entire history.

BRANDING

EXPLORINGTHE CONCEPT


I wanted to represent the unique connection between the wearer and the object in the branding identity.

Using my background in Biomedical Science I researched the use of the DNA in the imagery, using its distinct double helix structure.

RESULT


THE BUSINESS


I entered the concept into the 2009 RMIT Business Plan competition, where the project was developed into an entire business plan, expanding the idea into a fashion innovation incubator for concept clothing labels. I was awarded the
City of Melbourne’s Award for Creative industries
by the Lord Mayor of Melbourne.

I would go on to create an MVP of the product and business with an experimental
label under my own name, J. K. Kirk.

J. K. Kirk